2025: A Year of Transformation, Connection, and Creative Momentum — And What Lies Ahead for Voysey Brands in 2026
HELSINKI, 27 January 2026 — At the start of 2026, we are pausing to look back on a year that brought creative momentum, deeper collaboration, and meaningful growth across our brands. 2025 was shaped by new collections, shared experiences, and an ongoing commitment to considered design and founder-led direction. These moments not only defined the past year but also set the tone for what comes next.
Krua: A New Collection
One of the standout chapters of 2025 was the introduction of Krua’s Arcana Volare collection. Centered on the theme of transformation, the pieces explored ideas of change, symbolism, and personal evolution through expressive yet refined design. The campaign was captured inside a remarkable greenhouse in Portugal, where glass architecture, filtered sunlight, and surrounding greenery mirrored the spirit of growth at the heart of the collection. The setting amplified the narrative, aligning nature, light, and craftsmanship in a way that felt true to Krua’s artistic identity.
Fyn & Fia: Expanding the Accessories Range
Throughout 2025, Fyn & Fia continued to broaden its accessories range. The brand introduced new bag styles including the Alassio, Amelia, Sorrento, and Isabella, now presented in new colours including baby blue and black. These new colorways offered a different mood while keeping the same adaptable design language that moves easily between relaxed coastal settings and everyday city life.
The year also marked Fyn & Fia’s expansion into watches, with two distinct designs that blend coastal charm with refined elegance. These timepieces extended the brand’s lifestyle vision, pairing relaxed, seaside-inspired character with considered detailing suited to everyday wear.
The jewelry collection also evolved, expanding into Gold Vermeil. This step added richness to the material palette while staying aligned with the brand’s sun-inspired aesthetic.
Bringing Founders Together in Helsinki
Connection was another defining theme of the year. In May, we gathered founders from across our brands along with team members for a dedicated event focused on inspiration and exchange. Fireside-style conversations created space to hear directly from founders about their journeys, creative philosophies, and the stories behind their brands. Being together in one place encouraged fresh thinking, strengthened relationships, and reinforced the value of shared perspective.
Stepping into 2026
As the new year begins, the focus turns toward thoughtful development and creative exploration. Fyn & Fia is preparing to introduce a sunglasses range, adding a new category that naturally complements its existing pieces and lifestyle outlook.
We are also looking ahead to collaborations with new and inspiring partners to develop products that reflect evolving craftsmanship across categories.
Portugal remains an important source of inspiration, with future product development continuing to draw from its environments, materials, and creative energy.
With the experiences of 2025 behind us, we enter 2026 with renewed clarity, strong creative direction, and a shared drive to keep building products shaped by purpose, place, and craft.
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